No Time for Reading or Listening to that Ever Growing Stack of Personal Development/Business Books on Kindle, Phone or Book Shelf?

Continue reading “Business Notes”

In 2018 I thought it would of without saying the if you have an e-commerce store that you would also have an abandon cart sequence. What I am discovering is that many online retailers are still missing this as part of their sales funnel.  

Why?

Continue reading “The Power of Abandon Cart Email Sequence”

This video is everything and more. Talk about storytelling in such a way but yet leaving it up to interpretation. Every time you watch it. You will  find something new. I think just about everything has a meaning.  Donald Glover created this masterpiece and then released without explanation. He has people going crazy trying to figure out what he is thinking.

Continue reading “The Video of the Year for The Story Brand Strategist…Watch and Learn”

Subscription boxes are very popular with many including myself becoming subscribes of different boxes. Having the perfect little monthly or bimonthly gift to yourself to gush on your favorite activity, fandom, hobbie or to take care of a basic need without it having to occupy precious space on your to do list such as dress socks is why many consumers love the model. The companies producing these boxes have a steady flow of customers every month in which they can focus on things like acquisition of new customers and pleasing their current subscribers.

Continue reading “How Comic Bento and other subscription box companies leave money on the table”

Continue reading “Why I don’t Teach The Hero’s Journey for Writing Email Sales Copy”