The Biggest Piece of Leverage You Have

By Lauren Hazel

The Biggest piece of leverage you have as an entrepreneur is your story.

It’s something that is unique to you and your personal brand and what could turn your business into an empire if used correctly. It’s unfortunate that so many entrepreneurs struggle with figuring out their story and using it to build their brand and grow their business by attracting new customers and creating repeat buyers. Chasing after leads and hoping that their product or service will persuade them enough to buy is the wrong way to go about building a business and having it out last your competition. You need more than sales tactics and complex marketing funnels if you intend to have a business that will get your market to choose you over the many other choices that they have.

There are many choices for your market to choose from. Don’t think that your business is so special and that your market only has you.

They always have choice and you just want to make sure as much as possible that you are the right choice for them if they are your ideal customer/client avatar.

You can’t think to grow your business and thrive in your market if you don’t have a Brand Story.
It doesn’t work especially if you are using social media to promote and engage with your prospects.

If you want your market to be interested in you then you have to become interesting to them. You have to be able to create some sort of connection to them and you, your company and then your products or services.

There is no way around it now.

If you intend on growing your business to 6 figures and beyond then you need to get your story straight and learn how to tell that story to your audience.

No exceptions.

The longer you wait to use story in marketing your business could spell danger down the line as your competitors are already started to craft narratives around their business and what they have to offer to your shared audiences.

Your competitor is already forming the connection between themselves and your leads and they are winning them over while you continue to not use the biggest leverage you have.

Your Story.

Storytelling is a skill that few a good enough to use to help them grow their brand and business. Some companies are lucky enough to have creative marketing departments that do all the heavy lifting for them so all they have to do is allocate enough money in their budget to promote that story to their audience.

This may not be you. In fact, most small businesses do not the luxury of having an in house creative marketing team to do this for them. You might be the only one that handles  your marketing for your business and you already wear many hats and now you’re losing ground because your competition knows how to leverage story in their favor especially on social media apps like Instagram.

That’s why I created the Business Story Checklist so small businesses like yours don’t have struggle with finding your story and using it to grow your business.

I made the steps simple so even if you are personal the worst storytellers in the world. You can follow along and create a story that you can use in your marketing to connect with your audience and move them over from leads to customers.

If you would like this free checklist you can click on the button below.


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Fear Marketing

Not too long ago, I spoke to another freelance writer that works with women based in NYC and she told me that her clients hated using fear tactics to sell their programs.
It was the one thing that made her as a potential vendor stand out because she doesn’t write using triggers of fear that is very popular in certain industries.
I found this interesting and I knew it to be true because way back when I got into the online business world I noticed a lot of women seem to be opposed to using fear triggers to sell and market their businesses although their markets buy based on some of those same fear tactics.
The use of fear for some reason seems to turn off lots of lady entrepreneurs but they themselves buy because of it everyday.
Their chosen target markets have bought from their competitors because of marketing that triggered their fears so why not learn to use them?
Perhaps its a moral thing or they are afraid of being seen a spammy by their audience that doesn’t quite know that they exist.
Whatever the reason….it can not be denied that fear works.
We all respond to it and buy because of it and when used correctly within a story it can make you very memorable.
Thing is folks when they use fear in their ads sometimes over do it. I will admit that I have seen some really over dong fear based campaigns.
You really need to know when to go all in and over the top and when to slow it down.
That’s way I will be talking about fear and how to use it in your marketing in Marketing Storytellers Monthly.
That way my Acolytes will know when and how to use it to get the most bang out that marketing campaign spend.
You can learn how to use it too by Joining Marketing Storytellers Monthly the next time it is open for new subscribers.
To be in the know the next time the cart opens make sure to click on the link below to sign up to the email list and get your Free Business Story Checklist to hold you over until then.

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