Every business should have a mission and a vision. This is what helps you develop what your Brand Story is going to be. The mission isn’t just about your company’s growth or your personal wealth but about something more than that. The vision is your Big Idea and the mission is your way to your Big Idea. Spend time on figuring out what your vision is for the future in regards to your company. Then start working on the mission that your company will go on. That is part oft he Brand Story that you know what these things are and are clear about them.
If you do not have a vision or a mission for your company then you are leaving the way your company is perceived by others and those others may be your competitors.
Think hard and be wise and true.
This is a critical step in figuring out what your Brand Story is going to be and how and the why the audience you want that will pay you will take a chance on you in the first place.