Marketing lessons from Rogue One: A Star Wars Story



This message here has almost nothing to do with your business per say but has everything to so with marketing and fixing your screws ups before a big launch in which all other products you are planning on creating rest.

Rogue One—-A Star Wars Story hitting theaters in December.

Has the world and future of all other Star Wars spin off movies on its shoulders.

I understand that some of you may not be into Sci-fi or Star Wars like me but there is a live action marketing plan going on right before you with Lucasfilms with this franchise and I would be a cruel mistress not to bring it to your attention.

First off, I am going into this assuming that you all have watched or at least are familiar with Stars Wars in some shape or form.

You don’t have to be a fan like me who has a great interest in the story and expanded universe that it has created but you should be a student of how Lucasfilms and Disney( They own this.) handles this iconic franchise.

Movies cost a lot of money to make and a lot of money to market before and after the release plus the payments don’t stop there.

You see….Actors in these films get paid royalties.

Yes….that’s one of the main reasons you see some actors always working in films even if they aren’t big stars they get those royalty checks for years….not forever but for years and the better the movie does the bigger the check and longer it will last.

But back to Rogue One which will be in theaters in December.

Last year in December…..

Star Wars: The Force Awakens entered Theaters and did its thang.

It was the official we’re back of The Star Wars Franchise hitting the big screen in a big way.

Marketing that movie was much easier than Rogue One and here’s way….

Rogue One is the story about how the Resistance….the folks Princess Leia was apart of and one of its leaders got the plans for the Death Star that they destroyed in the first movie in the original Trilogy.

It was announced that Rogue One would hit theater next December and most of the Star Wars Fan base was not very hopeful, or enthused by this movie announcement.

One: Over the years before Disney bought Lucasfilms there was already lost of material in the form of books and comics expanding the Star Wars universe. Most of which is now referred to as legend because Disney threw most of it out or modified it once they bought Lucasfilms

Two: We already knew who stole the plans for the Death Star and it was Luke’s childhood friend who became a pilot( hint : we met this guy briefly in Star Wars)

As you can see the story has been changed and a new character : A lady is the one who has apparently or will in the film steal the plans…

The Fan base was not very interested especially when it was announced that there would be no Jedi in the movie although there were still a few Jedi around who were in hiding besides Obi-Wan and Yoda….but that’s another story…. so Lucasfilms Disney had to go into overdrive to get the core fan base excited for this movie somehow and do it fast before Star Wars Celebration in July.

So…..they released the first trailer.

It picked things up in the forums and got folks interested….

but it still wasn’t quite enough until they announced that Vader was going to be in it.

The fans went wild.

Would we finally get to see Vader in action? The extremely mobile and destructive Vader that we were shown in the comic books that did so much damage?

They had successfully sparked the rumor mill and it has been going strong still although now after some actor slip ups and the release of magazine articles and the new trailer has sparked other theories.

I think it’s safe to say that Rogue One is looking like it might be a hit.

Now you might be thinking what lessons have can I learn from this?

My business is a one man/woman show. I don’t have millions of dollars or marketing team or a well known franchise.

I know but here’s the first thing this should teach you…

Lesson 1: Build up your fan base or in your case your audience. Your audience should be large enough to support you running your business.

Lucasfilms over the years has taken the time to continue to build up its fan base

Lesson 2: Get your audience excited about the launch of your new product/service. If they are not interested or excited about it. You’re in trouble.

Learning those two lessons and then going out there and doing what you need to do will help you create a successful business.

Interesting what you can learn by being a fan and a marketing storyteller such as I.

I got something brewing…..something to will allow me help you fast track your business growth….

More on that later but if you need me to help you figure out what your business story is.

I’m just an email away.

Hit reply and I’ll send you the pay link.

OH what…it’s not free?


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