Knowledge Bomb about Story

A little knowledge bomb for you business folks using story which you all should be by the way.

Story with no purpose is useless.

I see many online business folks starting to use story in their business that violate this on a daily basis.

First off Story is a tool that we humans having being using for thousands of years and it works.

Two: stories that are remembered and are useful have purpose.

You have to define that purpose before you go off running your mouth in videos as to what is the point of telling that story to your audience. What are you looking to do and gain from this?

In the game of using story to grow your business. The story you tell has to resonate with your audience.

If it doesn’t resonate with them then you failed. Time to go back and try again not continue telling the same story and similar stories in your business marketing.

Key to this: If your audience doesn’t care and doesn’t do then your story needs to change.
Now if you realize that story is not your strength. That good and okay because if you are in this group. I’ll drop some knowledge to help you along the path of using storytelling which is one of my ‘Thangz’.

Any Q’s about story or how to use it? Comment below so I can answer it in another post here.

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Pass on what you have learned


This all means nothing if you are not passing it on.
There is a saying called each one teach one. The biblical lesson of give a man a fish he eats for a day but Teach a man to fish and he eats for a life time.
It all points to this simple responsible of the one who learns has to pass on this knowledge/information skill on to others so that they may rise up or avoid ever going hungry, ignorant or reliant on the good will of others.
Last Friday night I had a conversation about how we as business owners can teach our children about starting, growing and running your own business. How do you get your kids started? What would be a good first seminar to take them to or what books should we make them read and so on.
This got me thinking about my own nephew who lives with me and who I take care of. How much of my hustler skills and knowledge have I passed down to him? How much of the things I learned about starting businesses have I shown him? I rated myself on this can decided that I had to step the game up a bit and I began a lesson in getting quick money this past weekend.
I think he did okay for someone that is 8 years old and stuck with his aunt. He earned the two dollars he wanted to go to the store with. It was the begins of a very long lesson to learn and the start of many new lessons that I will teach him.

I find it especially important that I pass on this knowledge to him because he is a Black male growing up in America and it would be very easy for him to fall into the wrong influence. I think the best I could give him is the skills to survive…bootstrap if he had to or wanted to. I want to show them that there are lots of legal ways of being an entrepreneur and not just the default of what if usually expected of Black folks.

My reasoning might be different from yours for those of you that are parents but you still should seriously consider passing on the knowledge you have gained from starting and running your own business. Even if you have some iron clad plan to make sure that your children are well taken care of. The best thing you could do is to pass on the knowledge, the lessons and the experiences of being a business owner and controlling your own life.
So what are you folks with kids or with young family members doing to pass on the skills you have acquired in this entrepreneurs journey.
Are you teaching them to fish so they can eat for a life time?
Are you setting them up to be reliant on the good will of others and to blame society for their own failures?


The answer may frighten you but as long as it gets you thinking and doing. I think you’ll be all right.

So live long and pass on.



Lauren -The Story Brand Strategist

A Bronx Born Storyteller

To get help now with your Marketing Story email me now at


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Step into My Grind

These are your First Steps: The concept of One Thing taking action on what you learn

AJ's Online Coaching Seminar

One is the loneliest number in business but not productivity.—LB

That last few days have been fun and interesting and I’m still recovering and not because I drank all that much but I am an introvert that states I ‘hate’ people so I have been limiting my contact with people while still doing the auntie thing with my nephew. (He plays flag football.)

I went to AJ’s Mihrzad Online coaching seminar event and I must say he did a wonderful job and many folks ended the event pumped to get their fitness/whatever they do coaching online started or revitalized.

Good for them.

It’s good to be inspired by all the cool and passionate speakers like Dan Meredith aka my British Bear, Carrie and Brian plus littles, Jesse Elder and the many other speakers that graced the stage to deliver their message and lesson that they hope will help someone in the room who is looking to get to that 6 figure range with their businesses and experience the freedom of not having to trade dollars for hours in the gym.

Now with all this inspiration and excitement going around I am very curious to see who is actually going to run with it.

Who out of a sold out event full of people are going to apply what they have learned to their business right now?

Some of the attendees are still in NYC but will be returning home very soon and I wonder how many of them will do.

It is one thing to be inspired by going to one of these seminars but another thing to go back home to their reality and then start implementing the things that they learned.

The great thing about seminars like this one is that you get to hear from many different speaker that are hopefully incorporating story correctly in their presentations…buts that another post…….however the bad part about seminars like this one is that you’ll get so much information about how people did something or to do something and while attendees are taking furious notes on what they are hearing….

I wonder how much they will comprehend and then do after. It is easy to take a book full of notes and then never look at it again. I have done it myself on many occasions.

So what I do to make sure that I get at least one thing out of my time spent at these seminars or at least the parts where the speakers are teaching something is to choose One Thing and make it my One Thing.

It will be the thing that I focus on until I have accomplished it.

Now why is that?

Someone of you might think that is not very productive…how I’ll grow my business and so on if I have this laser like focus on the On The One Thing?

Simple really…..

See the One thing focus is really a trick. It’s not really one thing. Its many things with one goal.

See you might find that that one thing you decide to do after you come back home from an event like AJ’s might be to raise your rates which is something that one of the attendees did.

So that might be her one thing that she decided to focus on and it seem simple of enough but it really is deceiving…

Let me explain:

So if her goal was to raise her rates she had to do a few things first.

She had to build up that confidence or channel the momentum that she got from the seminar into this goal.

Then she had to figure out how much she was going to raise her rates  and which offer to start with and this step right here stops most people from going any further.

After getting past that stage in the process she then has to do the scariest part of this whole thing…

I’m sure you can guess what that is.

She had to tell her list about her new price and then give them the offer with her new raised rate.

Not many people get to this stage.

So there you see that one thing that you made your focus still requires a bunch of steps and I didn’t even take in account the energy that it takes to do the physical part like turning on the computer and writing the emails and so on.

Now there is a book call The One Thing by this guy think his name is Gary…..something…uh… Keller yeah Gary Keller and I’ve never read it so before some ass comes along and says that I just bite off some author I never meet who wrote a book I never read.

This has been my way since I was in high school which was over a decade ago which for those who are even lower in learn Ed than me…a decade means 10 years.

This book was published April 1, 2013 so I been doing something I guess is similar to what this guy is talking about… I’ll find out soon enough as I will be reading this book in the next month or two.

But back to what the hell I was trying to make a point about.

Yeah so out all the things you learn at some conference or seminar or whatever you go to or what every product thing you buy…

Find that One Thing

And Make it Happen.

This was a public service to all entrepreneurs, wantabeubers, random marketing online folk, or just the regular Ghetto Hustlers like me.

Written by Lauren The Story Brand Strategist

Bronx Born Storyteller

To get daily marketing and business lessons that make money and learn to story tell through it all

You’ll have to do one thing

Click below

Step into My Grind

Say What you want…This kid’s a Better Entrepreneur than You

fake teen doctor

In Florida recently some 18 year old kid got caught twice posing as a doctor.

Not just any doctor….a gynecologist…

Yup this guy was seeing and touching the vay jayjay and getting paid to do it without a license, first date, or a curfew

If a player ever lived…..if a hustler was ever born…This kid is it.

Come on, what man wouldn’t have done something like this if they thought they could get away with it….well maybe Jesus and Sam Smith.

As a woman I should be appalled(Wow I used a big Word so pleased with myself) but I’m not cause my GYN is old as hell and I found him on Zoc Doc so I’m safe.

Besides there is plenty of people focused on the negative side of this….

I like to look at the positive.

One: This kid got more ballz than any of you out here complaining about how your life sucks and aint done sh$t about it.

Two: This is the second time he got caught doing this and he just keeps on going. Now that is GRIT….a bunch of you fakers out there need to take some notes.

Three: This guy started his own practice!!! He billed through insurance…haha and you can’t get your online business started?

You can’t make a dollar? He did it with less than 50 cents….in startup capital.

Too busy worrying about a funnel that you can’t afford. Let alone set up.

But you want to travel anywhere and work from a beach while money magically machines while you sleep?
You want that passive income but you can’t even build up the gull to be even passive aggressive in getting your business up and running?

Or maybe you just confused as hell with all the marketing, business and mindset gufools and pissperts pulling you in 30 different directions at once. Do this no do that….start a blog…create a lead page to another lead page to a blog post to the optin in from a squeeze page to a questionnaire then a landing page.

If the question of ‘What the hell does this even mean?’ come up more often than is answered.

You got a pucking problem….

And maybe I can solve them.

I like simple stuff. I’m not a techno suave marketer. I keep it as simple as possible as long as it works.

I’m willing to get punched in the face and shot in the back just so you don’t have to try bull crap products or pay for seminars from the gufool fakes out there determined to hustle you out of your money.

I give those biz owners on my email list a daily email dropping some tried and true battle tested marketing and biz knowledge. Plus give you the option to learn more though my newsletter Guap Marketing Hustlers if you find my daily tip was worth it.

Plus Plus….kinda like double jump, I teach you how to use stories in your marketing to make money.

No lie.

AND give you the little kick in the ass by showing how guys like this 18 year old has more ballz…more GRIT in his pubic hair than you do in your entire body. It’s a gentle push from me to you to get your butt in gear and go make some money.

If you ready….which you should be right now.

Click Here to Subscribe  and get some daily money making biz knowledge with a double dose of get your beef cakes moving.



Homeless Man teaches us how to love the dead and market it


“Your reputation is everything. It’ll make you money and keep you from getting hurt. That’s why I do what I do.”–unknown corner hustler (Might have been me…but no snitching)

One thing’s for sure this story of this homeless dude screwing a corpse will surely keep him from getting bodied in jail.

(That means killed.)

While scrolling the news today, I came across a story about some random homeless man breaking into a funeral home….which to me is no big deal. That funeral home around me used to get robbed all the time.

But then I come to find out this crazy homeless man screwed one of the corpses.

(It was female. In case you were wondering.)

Really my dude…a corpse? As disgusting as it is—It’s hard out there for a pimp and even harder for a homeless man.

Yes, this crap is true. Check this…/homeless-man-breaks-into-funeral-home-ha…/

Anyone that does something like this will earn a nickname/Pen name because I am very sure he will be spending a good amount of time in the pen for this.

So I dub him D’nec… D for his first name and the nec for well necrophilia.

It’s fitting and is a good strong street name that any gangster would be proud of.

Now D’nec has earned himself a hell of a Rep because of his actions. So much that it’s news worthy and has been shared over 1.2K times already.

He’ll forever be in my mind and certainly in the minds of the prison guards, inmates and penal psych ward personnel as the guy who screws the dead.

That’s not a bad thing because of this situation he’ll be relatively safe while he’s under the jail.

Nobody is touching that azz.

You know what… if he plays his cards right when he gets out he’ll be able to tell his story of screwing a corpse and in the right circles make a whole lotta cake.

He could change his life by telling his crazy story of why he got locked up and he’ll have the media behind him too. After all this little weird story is all over the net now.

He’s not some random homeless guy that broke into a funeral home. He’s THE homeless guy, D’nec that broke into a funeral home and screwed a corpse and that means something.

He built himself a powerful rep and has a great story to tell plus he got other people telling his story. This guy just might be a crazy marketing genius.

After all is said and done when he gets out he definitely could make some money off of this.

There is a quite a following for this sort of thing.


Now this disgusting news story is a perfect example of how a biz owner like you can use story to sell your product or service and turn it into something that will build up your rep in your niche.

As you can see a powerful story that gets told by others in your audience could net you fame and lots of monies in your pocket without the jail time.

And I know just how to do that.

In fact that’s what I’ll be teaching to the subscribers of Guap Marketing Hustlers .

I’ll teach you how to come up with a story for your business that builds you a brand that brings in the cash.

But I’ll only being sharing this lesson and more in Guap Marketing Hustlers .

The next issue is released in March.

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Lauren Hazel

Find the Right People and Get More Sales

Want to Sell More? Find the Right People.

The frustration of doing everything right and still not seeing any results…. Nobody said this road to owning a small business would be easy but damn…Why can’t I get more sales?

The Right People—Your People

If you want to sell more of your stuff then you have to find the right people…… your people.

How many times have I asked startup founders who are they selling to and got some B.S answer?
Well many and trust me if you want to sell more of your stuff (Products & Services) then you better go after the right people….

The right people can make a world of difference in your life. They can…..

Remember that time you were lost in a place you weren’t familiar with and you just happened to ask the right person for directions? That person gave you the right directions that got you to where you needed and wanted to be. But there is nothing like getting the directions from the wrong person. The wrong person gives you the wrong directions which sends you to places that you never wanted to go and makes your trip much longer than it should have been. Plus it very frustrating and sometimes it may even makes you late or causes you to just give up and find your way home. So if it’s this frustrating to get the wrong directions from the wrong people. How do you think it might be to being marketing and selling to the wrong audience? If you’re reading this it is because you want to increase your sales. Perhaps you already have a magic number in mind but no matter what new tactic you’ve tried you just can’t seem to get to your destination. I’m here to tell you that you can get more sales for your business but first you have to stop….look and listen to your current audience. Are they the right people giving you directions as to what their burning pains are or are they the wrong people who you have been begging to buy your stuff? No fancy message or new promotion on Pinterest will get you more sales if you are going after people that don’t want to buy your stuff in the first place. Trust me…. I should know. I have made this mistake myself and I want to keep you from making the mistake that many business owners have in the past so that you can get more sales and grow your business.

Find the right people!!!!!!

They are the key to your business getting more sales. The right people will help you build better products that will help them solve their burning problems and they are out there waiting for you to find them. Best of all the right people make the best customers! That’s a fact. So go out there and find your people! The Right People and come back for part two….I got my people now what?

But until then Sign-up for more marketing goodies delivered straight to your in box.

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Every Business Has a Story…Those that tell take all

Welcome to Story Brand Strategist

I’m Lauren and I’m a Story Brand Marketing Strategist. Whew… that was a lot to say in one breath.


I’m Here to Help You!

Market your business

Build your Brand

And tell your Story

To make your audience your biggest cheer leaders in a over crowded noisy world.

So how do you rise above the noise?

That’s what good marketing is all about.

But is marketing isn’t your strong point and you have no idea how to tell stories in your marketing that will grab the readers attention and make them take action then your in the right place.

I can help you market you business better through the power of storytelling.

On this site I will post tip and advice for you to use now not tomorrow but right now.

My email list however will get exclusive posts and webinar access to me to grill me on anything marketing related and plus they will be the first to know when I have slot available for new clients.

So if marketing for you is a struggle….

Then sign up for the my mailing list and start crushing it!

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